Description

Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The blue gel toothpaste contains unique cooling crystals that give you an intense cooling while you brush.

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Product details

Awaken your senses and kickstart your day with Colgate MaxFresh Peppermint Ice Gel Toothpaste, an invigorating formula designed to deliver an intense blast of cooling freshness alongside reliable cavity protection.

Crafted for those who want more than just a standard clean, this vibrant blue gel features unique cooling crystals that dissolve as you brush, transforming your routine into a refreshing sensory experience while keeping your breath remarkably cool for hours.

Key Benefits

Intense Cooling Sensation: Packed with cooling crystals that dissolve completely while brushing, delivering a powerful rush of icy peppermint freshness.
Long-Lasting Fresh Breath: Neutralises odour-causing bacteria at the source to keep your breath crisp, clean, and confident throughout the day.
Effective Cavity Protection: Contains active fluoride to help strengthen tooth enamel and protect against everyday tooth decay.
Deep Cleaning Gel Formula: The translucent blue gel works into a rich lather that sweeps away food particles and surface stains from hard-to-reach areas.
Brightening Action: Gently polishes away surface stains to help reveal a naturally brighter, more radiant smile.

How It Works

Colgate MaxFresh combines a powerful foaming cleaning agent with specialised cooling technology. As the gel interacts with saliva and mechanical brushing, the embedded cooling crystals melt on contact, releasing an immediate surge of minty freshness. Simultaneously, the active fluoride formula binds to tooth enamel to remineralise weak spots and defend against cavities.

Directions for Use

Adults and children 2 years and older: Apply a pea-sized amount to a soft-bristled toothbrush. Brush teeth thoroughly for at least two minutes, preferably after each meal or at least twice a day. Supervise children under 6 years of age as necessary to minimise swallowing, and instruct them in good brushing and rinsing habits.