Product overview

Reveal a brighter, smoother, and more even-toned complexion with Minimalist 7% ALA & AHA Brightening Face Wash, an advanced exfoliating cleanser engineered to tackle stubborn dullness, uneven texture, and discolouration. Formulated with a potent 7% concentration of alpha lipoic acid (ALA) and alpha hydroxy acids (AHAs), this science-backed cleanser goes beyond basic washing to actively polish away dead skin cells, refine pore texture, and restore your skin’s natural radiance.

Key Benefits

Advanced Brightening Action: Formulated with a 7% blend of ALA and AHAs to visibly reduce dullness and revive tired-looking skin.
Effective Chemical Exfoliation: Loosens and removes dead surface skin cells to instantly smooth out rough micro-texture.
Evens Skin Tone: Helps fade the appearance of superficial pigmentation and post-blemish marks for a more uniform complexion.
Antioxidant Defence: Infused with alpha lipoic acid to fight free radical damage and protect against environmental stressors.
Non-Stripping Formula: Cleanses thoroughly while maintaining the skin’s natural moisture balance, preventing tightness or irritation.

How It Works

Minimalist 7% ALA & AHA Brightening Face Wash utilises a targeted exfoliating matrix combining potent organic acids and antioxidant protection. As you massage the gel formula onto damp skin, the AHAs (such as glycollic and lactic acid) gently break down the bonds holding dead cells to the surface, accelerating cellular turnover. Simultaneously, alpha lipoic acid provides powerful antioxidant benefits, neutralising oxidative stress and boosting overall skin clarity without disrupting the protective barrier.

Directions for Use

Dampen your face and neck with water. Dispense a coin-sized amount of the face wash onto your palm and work into a gentle lather. Massage onto your skin in circular motions for 30 to 60 seconds, avoiding the delicate eye and lip areas. Rinse thoroughly with lukewarm water and pat dry with a soft towel. Use once daily to start, and gradually increase to twice daily if well tolerated. Follow up with a broad-spectrum sunscreen during the day when using exfoliating acids.