Description

Plum 2% Niacinamide & Rice Water Simply Bright Face Wash is a refreshing facial cleanser designed to gently cleanse the skin while removing dirt, excess oil, and everyday impurities. Enriched with 2% niacinamide and rice water, it helps support a brighter, smoother, and healthy-looking complexion with regular use.

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Product overview

Uncover a clearer, balanced, and luminous complexion with Plum 2% Niacinamide & Rice Water Simply Bright Face Wash, a gentle daily cleanser designed to fade blemishes, control excess oil, and boost skin radiance. Formulated with a synergistic blend of 2% niacinamide (vitamin B3) and nourishing rice water extract, this soap-free gel cleanser purifies away daily impurities while actively working to even out skin tone and improve overall texture.

Key Benefits

Fades Blemishes & Dark Spots: Powered by 2% Niacinamide to target post-acne marks, hyperpigmentation, and discolouration for a clearer look.
Boosts Skin Radiance: Infused with traditional rice water to revitalise dull, tired-looking skin and impart a natural, healthy glow.
Regulates Excess Sebum: Keeps midday oiliness and shine under control without stripping the skin of its essential moisture.
Gentle Gel Cleansing: A sulphate-free, soap-free formula that lifts away dirt, dust, and pollution while keeping sensitive skin comfortable.
Smoothes Micro-Texture: Refines uneven skin texture, leaving your face feeling soft, supple, and beautifully refreshed after every wash.

How It Works

Plum 2% Niacinamide & Rice Water Simply Bright Face Wash combines dermatological actives with time-tested botanical extracts. As you massage the lightweight gel onto your damp skin, its gentle surfactants dissolve surface sebum and environmental debris. Simultaneously, the 2% concentration of niacinamide penetrates the epidermis to regulate melanin transfer and strengthen the skin barrier, while rice water infuses deep hydration and amino acids to smooth and brighten the complexion.

Directions for Use

Dampen your face and neck with water. Dispense a coin-sized amount of the face wash onto your palm and work into a soft lather. Gently massage onto your skin in circular motions for 30 to 60 seconds, avoiding the direct eye area. Rinse thoroughly with clean water and pat dry with a soft towel. Use twice daily—morning and night—as the first step in your daily brightening skincare routine.