Product overview

Melt away stubborn makeup, waterproof sunscreen, and daily impurities while cocooning your skin in rich moisture with Plum E-Luminence Simply Supple Cleansing Balm, a luxurious, butter-soft makeup remover designed to leave your skin impeccably clean and deeply nourished. Formulated with plant-based oils, vitamin E, and skin-conditioning botanical extracts, this rich balm transforms into a silky cleansing oil upon contact with the skin, dissolving heavy buildup effortlessly without disrupting your natural moisture barrier.

Key Benefits

Effortless Makeup Removal: Instantly melts away long-wear makeup, heavy foundation, and waterproof mascara without aggressive tugging or pulling.
Deeply Nourishing & Hydrating: Enriched with vitamin E and plant oils to replenish moisture, keeping your skin soft and supple during the cleansing process.
Non-Stripping Melting Formula: Lifts away impurities while preserving the skin’s natural lipid balance, preventing post-cleanse tightness or dryness.
Soothes & Comforts: Comforts dry and sensitive skin types with a gentle, non-irritating texture that leaves the face feeling velvety smooth.
100% Vegan & Cruelty-Free: Thoughtfully formulated without harsh sulphates, parabens, or artificial additives, making it safe for delicate skin.

How It Works

Plum E-Luminence Simply Supple Cleansing Balm utilises the principle of “like dissolves like”, harnessing rich plant lipids to bind with and lift away oil-based impurities, sebum, and stubborn cosmetic pigments. As you massage the solid balm onto dry skin, its buttery texture melts into a luxurious oil that penetrates pores and breaks down surface debris. Upon emulsifying with water, it rinses cleanly away, taking all dissolved makeup and grime with it while depositing essential moisture back into the epidermis.

Directions for Use

Scoop out a coin-sized amount of the cleansing balm using the included spatula or dry fingertips. Gently massage the solid balm onto dry skin in circular motions over your face, closed eyes, and lips until the makeup and impurities are fully dissolved. Add a few drops of lukewarm water to emulsify the balm into a milky oil, then rinse thoroughly with clean water. Follow up with your favourite water-based cleanser as the second step of a double-cleansing routine.